Published by mothergoosemouse on 01 Mar 2009
I’ve got 77 Kids in my house
I’m always on the lookout for new options in kids’ clothing. I love my old standbys where I know I can get a great pair of jammies or a comfy tee, but it’s so much fun to make discoveries and bookmark them to check occasionally.
One of my new bookmarks is 77 Kids, the kids’ clothing offshoot of American Eagle Outfitters. I’ve always liked AE for their truly casual clothes. It’s their niche, and they don’t stray from it, even in their dresses and button-down shirts. Plus, their clothes are comfortable and affordably priced. Really, you can’t beat that.
So I was excited to check out 77 Kids. They don’t carry baby clothes - their sizes start at 2 and go up to a kids’ 12 - which meant that I’d get to pick out a couple items for Tacy and CJ.
Tacy has reached the jeans-and-a-tee-shirt stage, which makes her easy to buy for, if a little frustrating to a mother like me who looks wistfully at coordinated pieces and knows that they’ll just end up as part of separate outfits. I limited my window-shopping to the girls’ tee section, since I knew that’s what would make her happiest, and I ended up going with the pink dip-dye tee.
CJ, on the other hand, loves dresses. That’s not to say that she behaves like a little lady when she’s wearing one, but she usually prefers them over pants. I found a solid color smocked style in soft cotton that I knew she’d love. It’s billed as a sundress, but it looked like it could be paired with a cardigan for those 50-degree days we often see in the winter. I picked out the gladiola pink sundress since it was a color that could go from winter to summer.
The ordering process was smooth, delivery was quick, and the girls fell all over themselves when I told them it was a package for both of them. Tacy wanted to put on the tee immediately, but both she and CJ grudgingly agreed to wait until the next day to wear their new clothes.
Both the tee and the dress are super-soft. The dress feels like it’s a heavier weight cotton than the tee, which is a little thin. If I were to order the tee again, I’d go up a size. If you’ve got a skinny kiddo, go with their usual size. But for kids who are average or tall, a larger size will give you more wear - and it won’t look like you bought a size up. I’d advise this strategy especially for kids in the younger grades, who are liable to shoot up three inches in one year.
One suggestion I’d make to 77 Kids - have actual kids modeling the clothes on the site. That would really help me determine whether a particular style would work for us and if we ought to size up or down.
The dress fits CJ perfectly and will definitely take her through the summer and into next fall, even though I only got her a size four. It’s not so short that she’ll outgrow it, and there’s plenty of give in the material. In fact, I wouldn’t be surprised if she could still wear it next summer, maybe with a pair of leggings underneath.
Neither item I bought was on sale, and yet the prices were still reasonable, even for kids’ clothes which tend to be a racket considering how briefly they’re worn. If they’re both still wearing these items next fall, I’ll count this as a good deal.
I’d definitely recommend 77 Kids. As the kids’ corollary to AE, you can expect comfy casual clothes at decent prices. Which is really what most of us moms are after anyway.
*Thanks to 77 Kids for sending me a $50 gift card to try out their clothes and evaluate their ordering process

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